Local Insight: Via dei Condotti, Rome’s most famous luxury shopping street, was named after the conduits that carried water to the Baths of Agrippa. Today, it channels a different kind of flow—the world’s top fashion houses, from Bulgari to Valentino, all vying for space in this historic corridor of style.

Shopping in Rome isn’t just transactional—it’s cultural. The concept of *la bella figura* (making a good impression) influences everything from the impeccable window displays on Via del Babuino to the careful curation of a local food market stall. It’s about appreciating beauty and quality.

For the most exclusive shopping, locals head to the *botteghe storiche* (historic shops) hidden in side streets. Places like Borsalino for hats or Bulgari on Via dei Condotti aren’t just stores—they’re institutions where shopping becomes a lesson in heritage and craftsmanship.

Rome’s luxury shopping isn’t confined to stores. It’s in the aroma of fresh truffles at Campo de’ Fiori, the feel of hand-stitched leather in a Monti atelier, and the clink of a glass during an aperitivo after a successful spree. It’s a full-sensory, utterly Roman experience.